The rules
What's allowed in, who's accountable for it, and what has to be on the label.
Fashion rules
🇸🇬 SingaporeDo fashion brands need any approvals to sell in Singapore?
No registration, no licence, no Responsible Person. Here is what does apply to clothing — and what everyone wrongly assumes does.
For fashion brandsRead the guide →Responsible Person
🇸🇬 SingaporeSingapore's Responsible Person rule, explained
Who has to be legally accountable for your cosmetic in Singapore — and how to get one.
For beauty brandsRead the guide →What you can sell
🇮🇩 IndonesiaWhat beauty brands can't sell in Singapore
Singapore bans and restricts certain ingredients — including ones common in ID whitening products.
For beauty brandsRead the guide →Cosmetic labelling
🇸🇬 SingaporeLabelling a cosmetic for Singapore
Nine mandatory particulars, in English — and the one that forces a relabel before you print.
For beauty brandsRead the guide →Your brand name
🇸🇬 SingaporeProtecting your brand name in Singapore
Not required to sell — but it's what stops someone else registering your name once a pop-up makes it public.
Read the guide →HSA notification
🇸🇬 SingaporeWhat HSA notification actually means
A filing, not an approval. What notifying a cosmetic does and doesn't mean, and why it costs so little.
For beauty brandsRead the guide →PIF and lab tests
🇸🇬 SingaporeWhat a PIF is, and when you need a lab test
The evidence behind a cosmetic: what goes in the Product Information File, and what a lab test tells you that an ingredient list can't.
For beauty brandsRead the guide →BPOM vs HSA
🇸🇬 SingaporeBPOM vs HSA: what carries over to Singapore
Your BPOM number doesn't transfer. Where the two systems match, where they differ, and what to do if you're already notified.
For beauty brandsRead the guide →The rest of the playbook
The channels open to you in Singapore, and which one fits your brand.
Running itWhether you need a company, what to charge, and how to get paid.
Getting your stock thereShipping, customs, GST, and holding stock on the other side.
Working with usWhat the whole job looks like end to end, what it costs to test, and where we come in.